In this episode of In Demand, Asia and Kim take a deep dive into one of the most overlooked revenue levers in SaaS: activation. 

They walk through their activation playbook, breaking down how to define activation for your product and sharing tactical strategies for improving onboarding experiences. 

Whether you're PLG or sales-assisted, this episode offers clear steps to uncover where users get stuck and how to fix it.

Got a question you’d like Asia to unpack on the podcast? Record a voicemail here.

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