Most SaaS founders pay attention to churn, but beneath the surface of a good or bad churn number, many important details are missed.  

In this episode of In Demand, Asia and Kim break down the real story behind churn. What the numbers do and don't tell you and how to dig deeper to uncover the patterns driving customer retention (or loss). 

From understanding net revenue retention to running effective churn interviews, this is the ultimate primer on diagnosing and solving churn for your SaaS.

Got a question you’d like Asia to unpack on the podcast? Record a voicemail here.

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