George Ioannou, Managing Partner, Foolproof – a Zensar company

Survey after survey shows consumers don’t know where to turn for financial advice and in many cases are relying on friends and family rather than take expert opinion. George Ioannou, Managing Partner of Foolproof discusses with Robin Amlôt of IBS Intelligence the importance of IFAs embracing digital and explores why IFAs should pay attention to the needs they may currently be failing to meet.