When you’re in the early go-to-market stage, every dollar counts, but founders can feel pressure to move fast and start considering hiring a big agency before they're ready.

In this episode of In Demand, Asia and Kim unpack the trade-offs of hiring an agency too early. They explore what signals actually show you’re ready, how to avoid wasting precious cash, and alternative paths like freelancers or contractors.

If you’ve ever wondered whether now is the right time to pull the trigger on agency help, this episode is for you. 

Got a question you’d like Asia to unpack on the podcast? Record a voicemail here.