You know what’s actually great!?! Pilsner! On this episode Fridge is joined by the head of the HenHouse Marketing Department Sayre Piotrkowski and by Marketing Coordinator Bob Waegner to discuss a pair of lovely lagers known as Star Turn Pilsner & Red Overalls Vienna Style Lager. Fridge, Sayre and Bob are asking the real questions about these "just gimme a beer" beers, like where exactly do they fit into the craft beer paradigm? Thinking about the differences behind HenHouse heritage-type marketing to our more high concept stylized label presentations and the reasons why we as a company pair these with certain beer styles and why. And then what happens when you flip that script? Expounding how the established beer-drinkers of today have come to expect a wider spectrum of flavor experiences from their local brewery locales and that's okay. You can have your old school pale lagers and your birthday cake stouts too! Prost!