Sean Sweeney (Founder/CEO at First Position Digital) sits with Tom Riordan (Founder of SugarFree) to discuss advertising in a changing digital identity landscape.

Sean Sweeney (Founder/CEO at First Position Digital) sits with Tom Riordan (Founder of SugarFree) to discuss advertising in a changing digital identity landscape.

EP5 featuring Sean Sweeney from First Position Digital

Digital advertising is in the midst of a dramatic change. The digital IDs that once powered most ad targeting and measurement approaches -- such as 3rd party cookies -- are becoming scarce. Privacy advocates, tech companies and regulators seem to be driving us towards an inevitable "cookieless future".&nbsp;But the reality is most consumers have already gone cookieless today, which presents a major challenge for marketers. Tom Riordan, founder of SugarFree, sits with industry experts who are working through this Cookieless Present to share insights on how to navigate the changing ID landscape in advertising.&nbsp;

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Technology

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Digital advertising is in the midst of a dramatic change. The digital IDs that once powered most ad targeting and measurement approaches -- such as 3rd party cookies -- are becoming scarce. Privacy advocates, tech companies and regulators seem to be driving us towards an inevitable "cookieless future".  But the reality is most consumers have already gone cookieless today, which presents a major challenge for marketers. Tom Riordan, founder of SugarFree, sits with industry experts who are working through this Cookieless Present to share insights on how to navigate the changing ID landscape in advertising. 

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EP5 featuring Sean Sweeney from First Position Digital

EP5 featuring Sean Sweeney from First Position Digital