
Sign up to save your podcasts
Or


No matter what is being bought or sold in the construction industry, all customers want or need one or more of four things that need to be satisfied before they make a buying decision. Those four things are: They want to SAVE, INCREASE, REDUCE or IMPROVE something.
By Joe EganNo matter what is being bought or sold in the construction industry, all customers want or need one or more of four things that need to be satisfied before they make a buying decision. Those four things are: They want to SAVE, INCREASE, REDUCE or IMPROVE something.