Early-stage founders often claim they’ve reached product market fit, but when you look closer, it’s usually built on vibes, not data.

In this episode of In Demand, Asia and Kim unpack what real product market fit looks like, how to measure it quantitatively, and why most early-stage SaaS companies are too quick to assume they’ve found it. 

If you’ve ever wondered how to know when you’ve actually hit product market fit, or if you might be fooling yourself, this episode gives you the frameworks and numbers to tell the difference.

Got a question you’d like Asia to unpack on the podcast? Record a voicemail here.

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