Today on the show, Strategy + Action = Crafting a Winning Offer

We've got Jay Haussman on the show!  Jay works with coaches, consultants, authors, and speakers ... helping these folks in the expert industry who are really focused on building their business online.

What we dig into deep in today's episode is crafting a compelling offer.  It's usually where he starts with someone.  Sometimes they come to him for that specific help.  Other times they come to him for his expertise in building a business online, but he'll still start with crafting that winning offer.

It's such a critical component of your business.  If you don't have that dialed in, nothing else really matters. You can run all the ads in the world to it.  You can have all the sales calls in the world.  But if your offer isn't really dialed in and what your audience is wanting, everything else is going to fall flat.  But when you have that figured out, it makes everything else easier.

So that's what we dig into today and including his journey to getting to where he is now.  I love the journey he's been on and what he's jumped in and done over the last few years.