In this episode, we're tackling something that's costing you bookings without you even realizing it: being unclear about what you do and who you serve.

What you'll learn:

The paradox every new makeup artist faces - you need to be versatile to get work, but your portfolio needs to tell a clear story

Why "confusion kills conversions" and what that actually means for your booking rate

The difference between being versatile as an artist and presenting a clear portfolio

How to decide what work to show vs. what work to take (they're not the same thing)

My personal framework for curating your portfolio strategically

What to do when you don't have enough content for strategic curation yet

Why content creation is a skill you need to practice intentionally

The multi-dimensional approach your modern portfolio needs (it's not just pretty photos anymore)

How slow industry turnaround affects your portfolio strategy

Key takeaway: You can be versatile in your work and clear in your presentation. Those aren't opposites - they're both necessary for building a sustainable makeup career.

Ready to dive deeper? This month in the Artist to Artist membership, we're covering portfolio building and personal branding in detail. Get the complete framework for curating work that attracts the right clients, plus weekly coaching to implement it all.

Start your 7-day free trial

Connect with me: Instagram: @artist2artist.co
Website: artist2artist.co

The Artist to Artist Podcast is for self-taught and undertrained makeup artists ready to stop second-guessing themselves and start showing up like pros.