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In this episode of A Podcast By Kayleigh, I talk about a question I have recently recieved and that is... "Kayleigh - when is it time for me to come out of the wedding industry, I'm just not enjoying it anymore!"
In this episode, I talk through an easy and quick exercise to determine whether its bridal... or whether its YOU. When it came to me coming out of wedding makeup - it turns out I wasn't actually unhappy, I was just unhappy with certain aspects that were fully in my control. Today let's figure it out together.
Kayleigh's diary of the Business BTS newsletter!
Valentina's Podcast here!
In the next and final instalment of a mini customer experience series, today I will be talking you through the "after" phase of a client meeting, often the most forgotten about part of the experience!
In this episode, we discuss how you can turn your customers into repeat customers, and how many of us are leaving SO much opportunity on the table when we don't follow up and keep in touch with your clients!
Kayleigh's diary of the Business BTS newsletter!
Welcome back to our guest episodes!! I'm so excited today for you guys to meet Reena Goodwin, founder and CEO of Facteur PR. I have wanted a PR specialist on the podcast for SO long, and Reena fits the bill perfectly, with Facteur PR specialising in beauty, home & wellness brands. Today we discuss how to work with brands, how to work with PR's and how to gain press coverage AS a makeup artist.
This is an industry which is typically shrouded in mystery. I wanted to unlock these doors and really talk about how to start working more in harmony with PR companies. Having the founder of a PR company on to discuss this, has been life changing in readjusting my perspective on it!
Please enjoy this episode, let us know your thoughts and give a warm welcome to Reena!
IN THE EPISODE LINKS:
Follow Reena's Instagram
Follow Facteur PR on the gram!
The Realfluence
Keep an eye out for Reena's Podcast HERE
Follow Kayleigh on the Gram!
Join the Level Up Club Membership!
Welcome back to ours GUESTS!! In this episode, I'm so extremely excited to welcome Murray Owens. Murray is the go to makeup artist for many Love Island stars, like Lucinda, Liberty Poole, Chloe Burrows and so many others. His extensive celebrity roster is huge and a credit to his skill and personality.
I hope you see and feel how much fun we had filming this. Murray is such a vibe, and in todays episode we get really real about celebrity makeup, what it takes to be a celebrity makeup artists, the demands and expectations and what you can do to get there. I loved this real, honest and raw conversation filled with passion, honesty and some hard truths!
It's a juicy one!
IN THE EPISODE LINKS:
Follow Murray on Instagram.
Follow Kayleigh on Instagram!
Join The Level Up Club - my monthly membership for makeup artists AND get exclusive weekly podcast episodes!
Make way for our next mini series! In this podcast episode, I am revisiting the mentorship with one of my newest modules - this time focusing on the service aspect. I want to do a deep dive into the service we offer, from the before, the during and the after and how we can create the ultimate customer experience and really elevate our service to create super brand advocates. Word of mouth and reviews are the most positive and powerful ways to gain new business, and recommendations can only come from super service. Today we dissect the before, a key element of the customer service aspect! We break down:
- Your Instagram and first impressions, why they count!
- Email etiquette and humanising your experience
- Tiny details
- Systems and how they really up the ante
- Appointment reminders
- dating your clients (yes really!)
Hope you love this and let me know what you think in the comments!
LINKS:
Join my new course - By Kayleigh for Courses, Coaches and Communities!
Join the next Season of the Mentorship here! Starting September 30th!
Follow Kayleigh on Instagram!
Join the Level Up Club - Our monthly makeup artist membership!
Join the Weekly Bulletin Mail List - Kayleigh's diary of the Business BTS!
Check out the brand new Youtube Channel!
Want some cool freebies? Check em out here!
It's part 2 time - in our last time management episode, we talked about how to manage our time in our business, but what about with clients? In this episode, I go back to makeup and talk about how to ensure you stick to your timelines, when you are with your clients. This is gonna be a handy one, especially if you struggle with your client timekeeping!
LINKS:
Join my new course - By Kayleigh for Courses, Coaches and Communities!
Join the next Season of the Mentorship here! Starting September 30th!
Follow Kayleigh on Instagram!
Join the Level Up Club - Our monthly makeup artist membership!
Join the Weekly Bulletin Mail List - Kayleigh's diary of the Business BTS!
Check out the brand new Youtube Channel!
Want some cool freebies? Check em out here!
In the Podcast links:
You can buy all your forms, contracts and conditions here.
In possible one of my most requested episodes of all time, I talk through the 5 things that every makeup artist and business owner should have to legally protect their business. Speaking from my own legal background we touch on:
- Contracts, why you need em and the essential thing everyone forgets
- Insurances, and which ones you need as a makeup artist!
- Privacy Policies, the most forgotten legal requirement
- Terms and conditions, what they are and what they do
- As well as trademarks and copyrights.
Remember this episode does not constitute as legal advice and Kayleigh takes no liability in the advice giving in this episode. This is all opinion, so please do your own research.
In the Podcast links:
Wedding Contract Here
Privacy Policy Here
Today is a fun one guys!! Today we are talking about my favourite subject, MONEY! In today's episode, I'm gonna be giving you five very very actionable tips that will save you money in your business and maybe even in your personal life too! At the moment I am on a huge money saving kick but don't get me wrong. This episode is not about scrimping and saving, instead in this episode, I want you to be redirecting your money into the places that really matter. I worked out I was spending useless money in my business on subscriptions I wasn't even using, that realistically could have taken me to Japan two more times! Overall I have managed to save myself thousands, and today I'm sharing with you just how I have done that. Prepare to have more money!
I'd also love to invite you to my annual challenge, the getting booked business challenge! This is my mini thank you/love letter to this industry. You guys enable me to do what I do and this is my thank you AND this year we are turning it into one giant party, as I deliver three live training is over three days with a bunch of surprises in store all centred around gaining bookings, upping those quality and how to absolutely smash it. I hope you'll be able to join us. You can join us on catchup via the link!
Follow on Instagram!
Join Our monthly makeup artist membership!
Kayleigh's diary of the Business BTS!
Join my mentorship
Buy the SEO Masterclass
We're returning to my bread and butter in this episode!! Commercial was my main earning income for many many year and today we are breaking down those walls that surround one of the most secretive sides of the industry! In this episode I go into:
- What commercials are looking for in their artists
- Set etiquette in the world of commercial
- How to create the perfect commercial portfolio
- How to rebooked in commercial
- My tips for getting booked in the world of commercial
I'd also love to invite you to my annual challenge, the getting booked business challenge! This is my mini thank you/love letter to this industry. You guys enable me to do what I do and this is my thank you AND this year we are turning it into one giant party, as I deliver three live training is over three days with a bunch of surprises in store all centred around gaining bookings, upping those quality and how to absolutely smash it. I hope you'll be able to join us. You can join us on catchup via the link!
Follow on Instagram!
Join Our monthly makeup artist membership!
Kayleigh's diary of the Business BTS!
Join my mentorship
Buy the SEO Masterclass
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