Most business owners set their prices by looking around and copying what everyone else is doing. Then they wonder why they're busy but broke. In this episode, Marcus dives into the fastest lever in your business: getting your prices right.

Marcus explores why undercharging is so common, from the psychology and beliefs we inherit about money to the fear of losing clients or being judged. He reveals how competitor matching can actually destroy your profitability, and why your price signals value in the marketplace. Most importantly, he shows how fixing your pricing (combined with solid business fundamentals and cash management) can transform your business faster than you'd think.

Whether you're a tradie, service provider, or small business owner, this episode tackles the real reasons you're not making enough money and what to do about it.

Connect & book a session:

Visit businessunlocked.com.au to book a free Profit, Clarity & Planning Session with the team.

Or, you can shoot me an email via [email protected]

This is a Podvan Media production.