Artist to Artist

EP52 You Don't Need to Go Viral, You Need to Be Consistent

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 In this episode, we're breaking down why chasing viral moments is sabotaging your business and why steady, consistent work is actually your secret weapon.

What you'll learn:

  • Why makeup artists need to stay aware of trends but shouldn't chase viral content
  • The dangerous mindset that viral moments equal business success
  • Why going viral isn't a business strategy (and what happens when you're not prepared for it)
  • The reality of how makeup artists actually build careers - slowly, through consistent work
  • My personal story: How a low-paying Velour Beauty job became a 10-year relationship with work in Sephora stores internationally
  • Why being "second or third choice" is a legitimate business strategy, not something to be ashamed of
  • How consistency in posting, practicing, and showing up builds trust with potential clients
  • The multidimensional approach your portfolio needs in today's social media world
  • Common posting mistakes that make you look unprofessional (blurry photos, stray hairs, dirty lenses)
  • Why showing up 100% for unpaid/unglamorous work builds your reputation and referral rate

    • Key takeaway: Viral moments come and go. Steady work builds careers. Being reliable, available, and professional creates opportunities you never saw coming.

    Ready to build consistent systems? This month in the Artist to Artist membership, we're covering how to build a portfolio and brand that reliably attracts opportunities. Learn the strategy behind consistent posting and how to show up professionally in every aspect of your business.

    Start your 7-day free trial.

    Connect with me:

    Instagram: @artist2artist.co
    Website: artist2artist.co

    The Artist to Artist Podcast is for self-taught and undertrained makeup artists ready to stop second-guessing themselves and start showing up like pros.

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    Artist to ArtistBy Angie Di Battista
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