Every organization is a sales organization.     It’s either a bad at it or good at it.   If you want to be great at it, you bring my guest on the show today.   Brian Williams has a six-step system for transforming your sales organization from the inside out.   He digs into what is really missing in any business, especially those in technology, through a custom analysis and then works with the organization to fill those holes and amplify what’s going right.   Dive into this interview and see what you should be focusing on in your own business to boost your sales strategy and find out ways Brian has been using video and speaking to build his company so successfully.