Copying competitors can feel like the fastest path to growth, but more often than not, it backfires.

In this episode of In Demand, Asia and Kim break down why copying other SaaS companies rarely works and what to do instead. They explore the difference between copying and inspiration, why context determines whether a strategy will succeed, and how to translate what you admire in another business into something that actually works for your own stage, market, and buyer.

If you’ve ever looked at a competitor or admired brand and thought “we should do that too,” this episode will help you think more strategically.

Got a question you’d like Asia to unpack on the podcast? Record a voicemail here.

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