In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) break down what it really takes to acquire your first 1,000 eCommerce customers—organically. No paid ads. No magic bullets. Just strategy, consistency, and a whole lot of community building.

What you’ll learn in this episode:

• ICP or Bust: Why understanding your Ideal Customer Profile is the foundation of all successful growth.
• Post with Purpose: How consistent, authentic social content builds trust and traffic over time.
• Communities Convert: How Reddit threads, Facebook groups, and micro-influencer collabs can turn browsers into buyers.
• Give to Get: The smart way to run giveaways and referral programs that actually generate leads—not just freebie hunters.
• Play the Long Game: How to avoid burnout and keep the growth engine running once early traction slows.
• Fear of the Feed: Overcoming hesitation around posting and engaging with your audience on social.
  

This episode delivers actionable strategies, personal stories, and the honest truth about what it takes to build an eCommerce brand—one customer at a time.

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Big shoutout to our sponsors who make this podcast possible!

Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/

LiveRecover — Live Agents for eCommerce — Get more out of your revenue strategy with real-time SMS engagement and sales recovery for higher ROI. Learn more at https://www.LiveRecover.com

Kintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.com

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Come hang out with us IRL - https://commerceroundtable.com

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00:00 Teaser Trailer

03:32 Intro to the ASOM Pod

06:14 Identifying and Understanding Your Ideal Customer

15:45 Leveraging Social Media for Organic Growth

20:16 The Importance of Authenticity and Consistency in Social Media

24:14 The Role of Social Media in Consumer Validation

28:46 The Importance of Social Media Presence

29:51 Building Community Through Social Media

31:51 Turning Community Members into Paying Customers

41:45 The Role of Referrals and Giveaways

50:35 Challenges and Strategies for Organic Growth

54:13 Final Thoughts and Advice for Entrepreneurs

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Follow Jimmy Kim at: 

X:  https://www.twitter.com/yojimmykim 

Linkedin:  https://www.linkedin.com/in/yojimmykim

IG: https://www.instagram.com/@yojimmykim 

Tik Tok: https://www.tiktok.com/@yojimmykim

Follow Bryan MacDonald at:

X: https://www.twitter.com/bryanomaspride

LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

IG: https://www.instagram.com/@anythingbutasalad

Tik Tok: https://www.tiktok.com/@anythingbutasalad

Follow John Roman at: 

X: https://www.twitter.com/@JohnMRoman

Linkedin: https://www.linkedin.com/in/john-roman/

IG: https://www.instagram.com/@johnnyromes

Tik Tok: https://www.tiktok.com/@johnmroman

Follow Amer Grozdanic at: 

X: https://www.twitter.com/@AmerGrozdanic

Linkedin: https://www.linkedin.com/in/amer-grozdanic

IG: https://www.instagram.com/@amergrozdanic

Tik Tok: https://www.tiktok.com/@amergrozdanic

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

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