Fake it ’til you make it gets a bad wrap. At some point, we as entrepreneurs have to put ourselves out there in the world before we have proof that we can do it. This strategy only works, though, when at your core, you know what you’re capable of and you’ll stop at nothing to deliver. My guest on the show today, Kolton Krottinger, is a master at pushing past fears that would debilitate most people. He does the uncomfortable to create commotion and spectacle around his business and those of his clients. This strategy is at the heart of Guerilla Marketing. And it’s how Kolton has been able to launch company after company, getting massive amounts of attention from the press, the public, and corporate sponsors. You’ll be inspired from hearing Kolton’s story today. It might just make you want to try a little Guerilla Marketing of your own. T