Michael Peikoff has been bringing brands alive for most of his life, whether it be during his time as Vice President of Communications for FOX, VP for Property Development with Warner Bros., or Senior VP with SONY for Marketing and Client Relations. But that is only half the story so far. Michael's work in the arena of Senior Living is where he finds much satisfaction and meaning presently. As Michael says, "I used to make a living, but now I make a difference."

Michael's book, 'A Smart Man Wouldn't Have Thought Of That - The Wit & Wisdom of My Father', is much more than a love letter to his father, Elliott. It is something of a handbook for the way we might choose to look at life itself.

Michael's heart for his work is abundantly clear. His insights into industry, his dedication to making a real difference for others, all inspiring characteristics.

Let's get to know, Michael Peikoff.

https://www.amazon.com/SMART-Wouldnt-Have-Thought-That/dp/188820625X