In episode 552 of 'Coffee with Butterscotch,' the brothers celebrate a big personal milestone before diving into why demos matter more than ever for indie games. They break down how demos drive visibility on Steam, why they work best as hype-builders rather than pure conversion tools, and how thoughtful demo timing can spark organic player engagement. The conversation looks at demos as living marketing tools that fuel wishlists, feedback, and long-term momentum.

Support How Many Dudes!
Official Website: https://www.bscotch.net/games/how-many-dudes
Trailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI
Steam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes

00:00 Cold Open
00:29 Introduction and Welcome
03:02 Celebrating Milestones: 10 Years Cancer-Free
09:49 The Importance of Demos in Game Development
14:01 Navigating Game Releases During Holidays
14:51 The Purpose of Demos in Game Marketing
18:36 Understanding Player Engagement Metrics
20:24 The Role of Demos in Driving Wishlists
22:37 Optimizing Demos for Next Fest Success
24:27 Using Demos Beyond Next Fest
26:03 Case Study: The Success of Bellatro
36:27 Strategizing Demo Releases for Market Impact
37:01 The Power of Demos in Game Marketing
39:25 Leveraging Community Feedback for Game Development
41:10 Creating Organic Buzz Through Accessibility
44:08 The Risks and Rewards of Demo Releases
49:32 Incremental Development and Localization Strategies
51:34 The Purpose of Demos: Marketing vs. Conversion

To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. 

If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! 

Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to [email protected], and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. 

Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net.