In episode 550 of 'Coffee with Butterscotch,' the brothers take a hard look at online ads and why they rarely deliver the wishlist conversions indie devs hope for. They break down misleading metrics, misclicks, and the high cost of chasing visibility through paid channels. The conversation also gets into conventions and showcases, exploring why in-person events are great for networking and playtesting but often fall short as direct sales drivers. It’s a grounded look at where marketing effort actually pays off and where it evaporates into thin air.

Support How Many Dudes!
Official Website: https://www.bscotch.net/games/how-many-dudes
Trailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI
Steam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes

00:00 Cold Open
00:12 Introduction and Welcome
02:48 The Role of YouTube Shorts in Game Promotion
05:32 Understanding Steam's Algorithm and Wishlist Dynamics
08:44 Challenges of Scaling Marketing Efforts
11:27 Exploring YouTube Ads and Their Effectiveness
14:31 Evaluating the Impact of Advertising on Game Visibility
19:54 Navigating Google Ads for Game Promotion
22:51 Analyzing Click-Through Rates and Conversions
26:07 The Efficacy of YouTube Ads
29:45 The Illusion of Effective Advertising
34:47 The Uncertainty of Marketing Outcomes
41:47 Evaluating Events and Conventions
43:09 Digital Events and Showcases
45:39 The Challenge of Exclusivity in Marketing
49:09 Understanding Randomness in Game Promotion
51:45 The Cost-Effectiveness of Marketing Approaches
55:02 Balancing Development and Marketing Efforts

To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. 

If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! 

Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to [email protected], and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. 

Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net.

In episode 549 of 'Coffee with Butterscotch,' the brothers dig into how short-form video fits into indie game marketing and why it should be part of development from the start. They talk about tools, storytelling, and the strange logic of YouTube Shorts and TikTok, then get into what engagement metrics actually mean and how to use them without overthinking it. The conversation focuses on experimenting, learning from the data, and using community feedback to shape both your game and your marketing.

Support How Many Dudes!
Official Website: https://www.bscotch.net/games/how-many-dudes
Trailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI
Steam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes

00:00 Cold Open
00:25 Introduction and Welcome
02:47 Creating Engaging Short-Form Content
05:34 Tools and Techniques for Video Editing
08:39 Understanding YouTube Shorts
11:50 Crafting Compelling Stories in Shorts
14:39 Experimentation and Iteration in Content Creation
21:19 Engagement Strategies for Video Launches
26:21 Understanding Video Performance Metrics
28:38 The Importance of Stick Rate
32:14 Algorithm Behavior and Video Longevity
40:31 Translating Engagement into Sales
44:38 Engagement Challenges with YouTube Shorts
46:49 Analyzing Video Performance and Viewer Retention
49:07 Understanding YouTube's Algorithm and Game Discovery
54:11 The Importance of Video Structure and Viewer Engagement
59:44 Identifying Signals of Success in Game Development
01:03:46 Community Insights and Sharing Data for Growth

To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. 

If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! 

Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to [email protected], and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. 

Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net.

In episode 548 of 'Coffee with Butterscotch,' the brothers talk about what it means to market an indie game from the start of development instead of treating it as an end-of-project task. They cover the four P’s, the rise of short-form content, and how paying attention to your audience can guide both marketing and design. It’s a straightforward look at why indie teams can experiment, move quickly, and build direct connections with players.

Support How Many Dudes!
Official Website: https://www.bscotch.net/games/how-many-dudes
Trailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI
Steam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes

00:00 Cold Open
00:16 Introduction and Welcome
01:46 Understanding the Four P's of Marketing
09:27 The Integration of Marketing and Game Development
08:34 The Role of Audience in Game Design
11:46 Short-Form Video Content and Marketability
17:32 Lessons Learned and Future Directions
25:17 Game Development Insights from Game Jams
30:38 Leveraging YouTube Shorts for Marketing
39:20 Market Testing During Development
43:43 The Importance of Engaging Content

To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. 

If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! 

Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to [email protected], and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. 

Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net.

In episode 547 of 'Coffee with Butterscotch,' the brothers dig into Valve’s new Steam Machine and how it stacks up against Xbox’s push toward an “everywhere” platform. They explore why Steam slipping into the console space feels natural while Xbox showing up on PC and mobile still raises eyebrows, and what that says about each company’s strategy. The discussion also touches on potential pricing for the Steam Machine and where it might land in the living-room battle for players’ attention.

Support How Many Dudes!
Official Website: https://www.bscotch.net/games/how-many-dudes
Trailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI
Steam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes

00:00 Cold Open
00:25 Introduction and Welcome
02:35 The Evolution of Valve's Hardware Strategy
05:49 Design and Aesthetics of the Game Cube
08:40 Comparing Steam and Xbox Strategies
11:40 The Cultural Shift in Gaming Platforms
14:37 Developer Experiences on Steam vs. Xbox
17:36 The Future of Gaming Platforms
25:10 Steam's Developer-Friendly Approach
28:22 The Cost of Innovation
35:26 Target Audience and Market Positioning
42:12 The Future of Couch Gaming

To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. 

If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! 

Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to [email protected], and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. 

Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net.

In episode 546 of 'Coffee with Butterscotch,' the brothers talk about the power of in-person events like PAX East to recharge creativity and connect indie developers. They share insights from Google Play Pass and how subscription models have reshaped the indie ecosystem. It’s a deep dive into how indies stay inventive, connected and just unhinged enough to keep making games people love.

Support How Many Dudes!
Official Website: https://www.bscotch.net/games/how-many-dudes
Trailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI
Steam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes

00:00 Cold Open
00:31 Introduction and Welcome
01:59 The Importance of In-Person Events for Game Developers
04:45 Planning for PAX East and Team Dynamics
07:52 Insights from Past Events and Industry Trends
10:46 Game Development Updates and New Features
16:06 (Listener Question) Exploring the Impact of Subscription Services on Game Sales
20:09 Forecasting Sales and Market Dynamics
24:22 Navigating Platform Challenges: Apple Arcade vs. Google Play Pass
27:22 The Shifting Landscape of Game Development and Distribution
30:52 (Listener Question) The Role of Subscription Services in Indie Game Success
43:17 Overcoming Bottlenecks in Game Production
45:06 Balancing Customization and Standardization
49:25 The Evolution of Development Tools
58:59 Lessons Learned from Crashlands 2

To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. 

If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! 

Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to [email protected], and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. 

Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net.

In episode 545 of 'Coffee with Butterscotch,' the brothers discuss GDC’s rebrand into the “Festival of Gaming” and what the changes mean for indie developers considering the 2026 event. They break down the new pricing tiers, rising travel costs, and the shift toward business-focused networking, then share thoughts on how to prepare for conferences to make the most of the experience. The conversation also explores whether GDC still offers meaningful opportunities for learning and connection, and how alternative events like PAX, DICE, or regional gatherings might better serve indie teams.

Support How Many Dudes!
Official Website: https://www.bscotch.net/games/how-many-dudes
Trailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI
Steam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes

00:00 Cold Open
00:15 Introduction and Welcome
02:07 GDC: A Historical Perspective
05:37 GDC's Rebranding and Marketing Missteps
09:53 New Passes and Pricing Structure
18:29 Indie Developer Perspectives on GDC
22:36 Networking Opportunities and Industry Stratification
36:20 Challenges for Indie Developers at GDC
41:19 Networking at GDC: A Double-Edged Sword
45:13 The Cost of GDC: Is It Worth It?
49:07 Making Connections: The Value of Preparation
52:21 Alternative Events: Finding Value Beyond GDC

To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. 

If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! 

Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to [email protected], and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. 

Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net.

In episode 544 of 'Coffee with Butterscotch,' the brothers jump from sinus surgery to sales strategy, unpacking how pricing, perception, and player psychology shape the success of indie games. They share updates on How Many Dudes and explore how sales culture drives decisions that don’t always make financial sense. The conversation then zooms out to the booming AI bubble, comparing it to the dot-com era and questioning whether circular investments and energy limits might burst it all over again.

Support How Many Dudes!
Official Website: https://www.bscotch.net/games/how-many-dudes
Trailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI
Steam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes

00:00 Cold Open
00:25 Introduction and Welcome
02:18 Health Updates and Personal Anecdotes
05:46 Game Sales and Marketing Strategies
11:44 Pricing Strategies and Market Dynamics
17:52 Development of 'How Many Dudes'
21:35 Game Mechanics and Balancing Challenges
22:04 Scaling Combat Scenarios
34:12 Understanding the AI Bubble
47:34 The Financial Landscape of AI Commitments
50:37 The Illusion of Profitability and Market Dynamics
53:31 The Physical Constraints of AI Infrastructure
57:32 The Ethics of AI Investment and Corporate Responsibility
01:00:15 The Bubble Economy: Predictions and Consequences

To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. 

If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! 

Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to [email protected], and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. 

Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net.

In episode 543 of 'Coffee with Butterscotch,' the brothers reflect on how the internet evolved from the community driven days of Web 1.0 to today’s centralized, convenience first platforms. They explore what was lost in that shift, then pivot to the realities of burnout and growth in game development, introducing LudoKit, a new tool designed to help indie teams manage production and marketing without losing their spark.

Support Crashlands 2!

Official Website: https://www.bscotch.net/games/crashlands-2/

Trailer: https://www.youtube.com/watch?v=ib7fzLf59vo

Steam: https://store.steampowered.com/app/1401730/Crashlands2/

Google Play:https://play.google.com/store/apps/details?id=com.bscotch.crashlands2

Apple: https://apps.apple.com/us/app/crashlands-2/id1528199331

Things Mentioned: 

• Ludokit: https://ludokit.com/

00:00 Cold Open

00:30 Introduction and Welcome

02:06 (Listener Question) The State of Online Forums

06:22 The Centralization of the Internet

10:26 The Loss of Open Information

13:44 The Charm of Early Internet Experiences

18:59 The Modern Web Experience: A Double-Edged Sword

20:18 The Evolution of Design and Dark Patterns

22:04 The Internet's Golden Age: A Personal Reflection

24:17 The Trade-offs of Freedom in Digital Spaces

28:11 The Consequences of Trust in Software Distribution

30:06 The Decline of Unique Online Experiences

32:16  (Listener Question) Navigating Burnout in Game Development

45:33 Navigating Technical Challenges in Game Development

48:11 The Stress of Game Launches and Burnout

50:01 The Importance of Minimizing Peripheral Nonsense

51:59 The Complexity of Game Marketing and Visibility

55:06 Shifting Focus: From Game Development to Tool Creation

01:00:06 Building LudoKit: A Developer's Companion

To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. 

If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! 

Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to [email protected], and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. 

Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net.

In episode 542 of 'Coffee with Butterscotch,' the brothers discuss their evolving game development strategies in response to market dynamics and industry trends. They explore the importance of creating smaller, more marketable indie games, the challenges of streaming game development, and the cultural shifts influencing gaming consumption. The conversation highlights the need for effective marketing and the changing landscape of indie games post-COVID, emphasizing gameplay over graphical fidelity.

Support Crashlands 2!
Official Website: https://www.bscotch.net/games/crashlands-2/
Trailer: https://www.youtube.com/watch?v=ib7fzLf59vo
Steam: https://store.steampowered.com/app/1401730/Crashlands2/
Google Play:https://play.google.com/store/apps/details?id=com.bscotch.crashlands2
Apple: https://apps.apple.com/us/app/crashlands-2/id1528199331

00:00 Cold Open
00:37 Introduction and Welcome
02:31 Game Development Strategies and Industry Trends
05:18 Shifts in Game Design Philosophy
08:30 Marketability and Game Launch Strategies
11:27 The Evolution of Indie Games
14:20 Conclusion and Future Directions
18:41 The Joy of Indie Games
19:34 Cultural Shifts in Content Consumption
22:08 The Experience of Gaming vs. Marketing
23:45 The Rise of Authenticity in Indie Games
24:38 Finding the Hook in Game Development
27:44 The Challenge of Following Trends
28:41 Streaming Game Development: Pros and Cons
34:27 The Future of Game Development Streaming

To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. 

If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! 

Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to [email protected], and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. 

Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net.

In episode 541 of 'Coffee with Butterscotch,' the brothers break down the strategy behind Steam Daily Deals and how pricing choices ripple through sales, regions, and player engagement. They explore the psychology of discounts, the oddities of regional pricing, and wrap up with a listener question about ghosting in business.

Support Crashlands 2!

Official Website: https://www.bscotch.net/games/crashlands-2/

Trailer: https://www.youtube.com/watch?v=ib7fzLf59vo

Steam: https://store.steampowered.com/app/1401730/Crashlands2/

Google Play:https://play.google.com/store/apps/details?id=com.bscotch.crashlands2

Apple: https://apps.apple.com/us/app/crashlands-2/id1528199331

00:00 Cold Open

00:25 Introduction and Welcome

02:04 Nostalgic Childhood Memories and Injuries

05:56 Upcoming Surgery and Its Implications

09:39 Game Development Updates and Community Feedback

19:52 Sales Strategies and Market Dynamics

24:54 Understanding Player Engagement and Market Dynamics

26:51 The Impact of Pricing Strategies on Game Sales

28:09 Regional Pricing and Its Effects on Sales Demographics

29:54 The Importance of Language Support in Global Markets

32:59 Analyzing the Effects of Discounts on Game Popularity

34:22 (Listener Question) The Nuances of Ghosting in Business Relationships

To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. 

If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! 

Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to [email protected], and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. 

Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net.