The Rubber Stone franchise business is a resurfacing business for damaged concrete and tiling surfaces. Used around pools, patios, garages, stairs and more the brand is expanding into the Australian market.

 

A 35+ year old family owned and run business from Canada, Jayme Kegel is spearheading the brands entry into the Australian market.

 

Jayme explained some key aspects to the business and focused on;

• The longevity of the brand globally
• Some of the tweaks they have made to operations and product for the Australian climate,
• The flexibility of the product to work with
• The reducing of landfill due to re-use of tyre rubber and resurface of existing tiles and more
• The support network and technical assistance
• Growing from a Brisbane base out nationally in Australia

0:00 Intro

0:33 The Rubber Stone business and where it is from, a family business from Canada

1:21 International expansion and locations

1:34 What is the Rubber Stone product

2:01 Preparation to get into the Australian market from a Brisbane base

2:44 The other options being used for resurfacing who Rubber Stone is effectively competing with in Australian market

4:15 The key uses of the Rubber Stone product, pools, stairs, patios and more

5:00 The difference of surfaces used Canada to Australia

5:49 How it works laying Rubber Stone

6:58 Applications of the product to offer to home owners and the market

7:35 Experience of residential v commercial application in places like aged care homes

8:23 Being 35 years into the business, what technology have they developed and evolved

9:28 Testing for the Australian market in particular and our heat

10:32 Training provided and the type of people looking at the franchise

11:18 Landscapers can add on Rubber Stone as an add-on feature

11:33 Training time frames to get up and running

12:25 The usual needs in support for franchise owners once they are on the road

13:15 Key growth areas in Australia focusing on

14:20 Wrap up

 

Podcast Produced by: www.magneticbusinessmedia.com.au

Franchise Stories and Knowledge Base (our other website): www.franchisebuyer.com.au

 

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