In episode 569 of 'Coffee with Butterscotch,' the brothers dig into how Steam tags actually drive discoverability for indie games, and what tools like GameDiscover.co reveal about whether the right players are finding your game. The conversation turns on a deceptively simple question: not what your game is, but who it's actually for.

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Official Website: https://www.bscotch.net/games/how-many-dudes
Trailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI
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00:00 Cold Open
00:36 Introduction and Welcome
01:58 Understanding Steam Tags and Discoverability
04:55 The Importance of Accurate Tagging
07:58 Identifying Target Audiences
10:43 Navigating Game Genres and Expectations
13:54 The Challenge of Marketing Complex Games
16:59 Using Data to Inform Tagging Strategies
23:45 Defining Game Genres and Tags
25:58 Balancing Primary and Secondary Game Features
29:19 The Complexity of Game Genres
31:33 The Evolution of Game Genres and Language
34:12 Platform-Specific Audience Differences
38:09 Refining Game Tags for Better Audience Reach
45:46 The Challenge of Game Development and Audience Understanding
50:57 Adjusting Game Pricing and Expectations
57:33 The Role of Randomness in Success

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