Joe Rossi is the CEO of Town & Country Pizza & Pasta franchise business which is a family-owned, premium positioned food business in the market for more than 30 years now.

The Town & Country business is a premium positioned, yet high volume pizza and pasta offering that has had what Joe refers to as 'humble family beginnings' in regional Victorian markets.

With a solid brand built and franchise model in 13 locations throughout regional Victoria (as at Aug 2024), the timing is right for expansion of the offer into metro markets and beyond.

In our discussion around the brand on the franchise business model, we focused on;

• The family beginnings with grandmother’s recipes still in the business

0:00 Intro

0:32 How the Town & Country Pizza & Pasta brand started

1:42 The growth of the brand to 13 locations so far today

2:00 The menu and product range in pizza and pasta with family recipes still part of the business

2:51 Quality control in an ever-expanding franchise business

4:09 Planning around growth strategies as they have kept local so far

5:24 The location strategy for the brand and focusing regional, now looking to metro

6:30 Premium offering of the business yet still in high volume, and the role of delivery in the network

7:28 Chosen not to partner with 3rd party delivery apps and why

8:55 The impact of the cost base of having their own delivery resource

11:23 Positioned premium and how a tighter economic climate is managed

13:17 Wrap up

Podcast Produced by: www.magneticbusinessmedia.com.au

Franchise Stories and Knowledge Base (our other website): www.franchisebuyer.com.au

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