Matt Rowsell, Chief Product Officer, Merchant Solutions, Nexi Group

It is estimated that some 34.5 million merchants globally will deploy SoftPOS by 2027… a jump of 28.5 million in 5 years. SoftPOS may be seen as the natural evolution of the POS terminal with payment data suggesting that contactless payments now account for 80% of in-store payments. Robin Amlôt of IBS Intelligence debates the advantages and limitations, business cases and barriers to SoftPOS with Matt Rowsell, Chief Product Officer, Merchant Solutions, at Nexi Group.