對於訂閱制的商業模式而言,客戶續約是一個支撐企業營收的長尾。
例如, SaaS 商業模式是銷售標準化產品,但在續約期間,客戶或許會提各種客製化需求,或使用情境難題,藉此談判續約價格與其他優惠可能。
此時客戶成功團隊的續約談判策略,和避免降價銷售的方法,就十分重要。能怎麼做呢?這集要分享6大策略。
For subscription-based business models, customer renewals are a long tail of revenue support.
For example, a SaaS business model sells a standardized product, but during the renewal period, the customer may raise a variety of customized requirements or contextual challenges in order to negotiate renewal pricing and other benefits. This is where the customer success team's strategy for negotiating renewals and avoiding price reductions is critical. What can they do? In this episode, we'll share 6 strategies.
-
OpenAI 正在招募負責日本市場的客戶成功經理!沒錯,就是有 ChatGPT 的那個 OpenAI!這次他們正在尋找主要客戶成功經理,根據網頁說明這個職缺:「會直接跟最大的 ChatGPT Enterprise 客戶合作。您對於我們最大客戶的成功至關重要,並將有助於推動該產品的採用和價值,最終負責瞭解我們客戶的需求並提供卓越的體驗。您將與銷售、產品、行銷、合作夥伴和工程團隊密切合作。」詳情請見官網說明
-
客戶成功茶水間,募集企業組織裡有客戶成功團隊的公司,一起上節目聊聊客戶成功徵才議題。
或是您的公司有客戶成功人員的徵才需求,也可以透過資訊欄聯絡方式提供給我們,我們將會在節目和資訊欄上幫您曝光。
The Customer Success Pantry invites companies with customer success teams to join us on the show to talk about customer success recruiting.
Or if your company has a need for a customer success recruiter, you can provide us with the contact information through the message board, and we will help you get exposure on the show and in the message board.
如果在建立客戶成功流程上有任何疑問,歡迎來找我們聊聊能怎麼協助您:https://lin.ee/jpsRKqD
If you have any questions about setting up a customer success process, feel free to stop by and talk to us about how we can help you: https://lin.ee/jpsRKqD
-
Youtube頻道:https://www.youtube.com/@CStearoom
專欄文章:https://lihivip.com/g2V3
LINE 官方帳號:https://lin.ee/jpsRKqD
-
器材設備租借及錄音技術顧問:咪卡創意
Suppliers of recording equipment and recording technology consultants:咪卡創意
--
Hosting provided by SoundOn