Last week I spoke with an Amazon specialist in graphic design to make sure that all my images were optimized. Today I will share with you the key points that I learnt that helps and how it helps with product conversion

PRODUCT IMAGES

It sounds obvious that the photos I used in my Amazon listing are taken professionally. However I noticed that a good amazon photo does not only need to be taken professionally it  also needs to be Amazon ready.

If you want your product images to be “Amazon ready” to maximize your conversion rates, then here are the must have’s:

* First image has to be on a plain white background (sounds obvious doesn’t it but Amazon can remove your initial image if you don’t follow this)

* It must be a high quality photo having at least 300 dpi and 2000 x 2000

* Use a few different lifestyle photo and product in use photo’s

LIFESTYLE IMAGES

The main purpose of having a lifestyle image is to educate your customers and buyers on how your products are used and generate excitement about the benefits that bring.

Some of the ways you can convey this with photography is lifestyle images that promote a conversion. A few techniques you can use are:

* Get the image to tells a story (maybe the life cycle of product from receiving to opening to using it)

* It shows how the product is being used

* An image that shows an emotional connection to the customer

* An image that connects motion with benefits in a photo (e.g. movement, running etc)

If you can find a professional photo studio that takes pictures and also photoshops them to create lifestyle images, then it makes it so much easier

BONUS IMAGES

Another way to promote conversion is to add bonus sales images. A bonus image is where you get a discount if buy 2 or more units. This images show the discounts a customer can get once they purchase two or more product.

Often there will be a picture with 2 products and 5% discount images, 3 products and 10% discount image and 4 or more products and 15% discount image.

Amazon loves this as increases the orders per customers which is a key metric they use in evaluating an listings performance

OUTLINE FOR THIS EPISODE

* [01:35] – Good Product Image

* [02:40] – Kinds of Lifestyle Photo

* [06:03] – Bonus Image

If you want some help getting started, then I would love to help out. Please reach out to me so I can organize an Amazon  Selling Strategy Session