No Plan B Entrepreneur

Ep6, S1 Regina R. Patterson: Work Smarter, Not Harder


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"Businesses are not made by being behind the computer, businesses are made by talking to people face to face," Regina says.
Regina felt the entrepreneurial bug in college. She wouldn't scratch it completely, however until October, 2019 when she started RRP Marketing.
"I'm not a flashy or shiny brand, more piratical knowledge, tried and true methods," Patterson said.
"There were a lot of things happening in the world when I was starting my entrepreneurial journey," she said.
Being an advocate for social justice was a key value for Patterson. When she started looking at how she could help her community, she said that people who have money, have power.
In order to change the landscape and help people create and sustain better businesses, she decided to go into marketing and change the world from what she saw as a seat of authority.
Regina also believes in the power of knowledge and being unapologetically bold and authentic.
When it comes to marketing Patterson said, there is no "one formula" method. She said even though social media has changed the marketing game, the same principles remain in tact.
Regina goes into how to work harder, not smarter and how to stay healthy and wealthy in business, how to define if entrepreneurial life is the right for you and how to successfully navigate the jump from quitting your day job.
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No Plan B EntrepreneurBy Linda Otterbridge

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