Kristian Gjerding, Co-Founder, Chief Executive Officer & Head of Strategic Execution, CellPoint Digital

Payment orchestration integrates and manages the end-to-end payment process but the market is evolving in two directions: fully bundled solutions versus payment orchestration solutions. What factors would be at play to make a merchant choose one or the other? Robin Amlôt of IBS Intelligence speaks to Kristian Gjerding, Co-Founder, Chief Executive Officer & Head of Strategic Execution of CellPoint Digital.