Commerce Tea

Ep.63 – Conversion Rate Optimization


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As we're all getting prepared for Black Friday/Cyber Monday, now's a great time to dig a little deeper into CRO, or Conversion Rate Optimization. This week on the podcast we're introducing the concept of CRO, how to calculate your conversion rate, and how A/B testing works.

Let's dig in!

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Commerce TeaBy Rhian Beutler, Kelly Vaughn

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