#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amy Bishop (@Hoffman8)

Q1  Do you have a favourite or go-to FB objective? Part. 1: If yes, which one and why? (Part 2 is coming for anyone who’s answer is no ) 

Q2 No surprise, it seems like conversion is the most frequently used but for those that don’t have a favourite or go-go FB objective, how do you decide which to use and when?

Q3 When you set up accounts, do you have a particular account structure that you typically follow? 

Q4 Has the impending transition to CBO changed the way that you structure your campaigns?

Q5 When you structure your ad sets, how segmented do you typically start with your ad ad sets? Do you segment ad sets by platform, device and/or placement by default? 

Q6 What’s your favourite way to identify interest targets? 

Q7 What’s a strategy you tried or test you ran (could be anything - bidding, creative, structure, targeting, etc) that was either wildly successful OR that was a big learning opportunity?

Q8  If you could give your top 1 or 2 best tips on Facebook Ads, what would they be?

Acronyms Key:

ABO - AdSet Budget Optimisation

ATC - Add to Cart

CBO - Campaign Budget Optimisation

DPA - Dynamic Product Ads

LAL - Look-a-likes

LLA - LookaLike Audience

RF - Reach Frequency

RM - Remarketing

SV - Store visit

VC - View Content

VV/PPE - Video View/Page Post Engagement

https://www.quora.com/What-is-CBO-campaign-in-Facebook-ads