A Golden Success with Lisa Macale

Ep.63 - Guest Interview Behind the Brands with Samantha Wills


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Having the incredible Samantha Wills join us inside Golden Brands has been on my vision board since day one of starting this business — so you can imagine how surreal it felt to finally sit down with her for this conversation!

If you’re not already familiar with her, Samantha is an absolute creative force. She built her jewellery brand from the Bondi markets into a globally recognised empire, and is the author of my all-time favourite business memoir, Of Gold & Dust (I’ve read it four times!).

This interview has already become one of our most popular guest sessions inside Golden Brands — and honestly, it felt too good to keep behind closed doors. So I’ve decided to share it publicly on our podcast so you can listen in, too 💛

In this guest interview we cover:

  • Samantha’s journey from creating jewellery at her kitchen table to building an internationally recognised brand.
  •  The sacrifices, struggles, and mindset shifts behind her 12-year “overnight success” story.
  •  How she navigates self-doubt, taps into creativity, and trusts her instincts in business.
  •  The power of authentic storytelling, creating a brand people connect with, and standing out in a crowded market.
  • Plus more…

Check out more from Samantha at: https://www.instagram.com/samanthawills/

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist for Golden Brands: https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

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A Golden Success with Lisa MacaleBy Lisa Macale