The Influential Communicator

[EP.68] How to Communicate and Create a Frictionless Buying Experience with Bobbi Jo Frazier of ActivTrak


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How to Communicate and Create a Frictionless Buying Experience with Bobbi Jo Frazier of ActivTrak;


Let's face it, the modern customer has high expectations…and rightly so!

With more choice than ever before, they value personalization, convenience and ease…

With that in mind, creating an intentional and frictionless buying experience is key!

So, how do we create a buying experience that is unique, memorable and sticky?

Enter Bobbi Jo Frazier, Head of Enablement over at ActivTrak! 

She's a pro at identifying friction in the buying experience and finding unique ways to alleviate them…

By the end of this episode, you'll learn how to create a customer centric buying experience that creates customers for life!

So, what are you waiting for? 

Hit that play button.


WHAT WE DISCUSS:
  • [1:17] - Who is Bobbi Jo Frazier?
  • [3:47] - A bird’s eye view of ActivTrak
  • [4:50] - Why you shouldn’t always base decisions on how you feel
  • [8:05] - The missing link in the buyer's journey of today
  • [13:01] - Achieving a collaborative user experience when your team isn’t seeing eye-to-eye
  • [16:30] - Identifying key touchpoints and areas of improvement
  • [18:56] - Bobbi’s approach to separating valuable data from noise
  • [27:20] - The last online purchase that impressed Bobbi so much that she bought from them again. 
  • [30:26] - One costly enablement mistake Bobbi once made
  • [33:58] - An influential communicator Bobbi looks up to today

  • VALUABLE INSIGHTS AND KEY TOPICS:
    • How to deliver a smooth service experience to your prospects 
    • Identifying effective vs ineffective touchpoints
    • How to streamline the buying process and maintain positive relationships across all departments

    • NOTABLE QUOTES:
      • [5:31] - “We don't always want to base decisions, especially business decisions, on how we feel.” - Bobbi Jo Frazier


      USEFUL RESOURCES & LINKS:

      Connect with Bobbi on LinkedIn: https://www.linkedin.com/in/bobbijofrazier


      Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast

      Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/

      Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani

      Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0


      ADDITIONAL RESOURCES:


      [FREE SCRIPT]

      Discover how to craft a magnetic 45-second elevator story:

      https://www.theravirajani.com/yourelevatorstory


      Hire Ravi for a keynote or storyselling workshop for your sales team:

      https://www.theravirajani.com/speaking


      Learn more about Ravi's Storyselling Bootcamp:

      https://www.theravirajani.com/thestorysellingbootcamp


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      The Influential CommunicatorBy Ravi Rajani

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