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Ep7 Georgie Stayches: Your messaging needs to match where your audience is emotionally
There's more to communication than you might think. We live in a world where content needs to be created in a hurry. But are we hitting the wrong notes when we do, especially during the pandemic?
Taking us through some points for consideration is Georgie Stayches, Founder and Chief Engagement Officer at Fetching Events & Communications. She's a respected expert on visibility, messaging and creating events with purpose.
Quotes From Episode
"I'm conscious at the moment that people are exhausted... I guess the key thing would be, don't project what you're personally going through, through your communications."
"I knew from my experience that behaviours would change. I looked at previous epidemics... then looked at what the research was around how people felt about coming back to events."
-Georgie Stayches
Don’t Miss:
2:41 - How Georgie ended up doing events as a profession.
5:39 - The low and high points in her career in building her company.
12:02 - How the pandemic changed Georgie's business.
19:47 - The new world of events or communications is going to look different.
27:26 - How comfortable will people feel about coming back to events?
Resources or Links Mentioned:
Find blogs, insight interviews and webinars at http://www.fetchingevents.com.au
Connect with Georgie:
https://www.linkedin.com/in/georgie-stayches-79805225/…
Connect with Fetching Events:
Instagram: https://www.instagram.com/fetchingeventscommunications/
FaceBook: https://www.facebook.com/FetchingEventsandCommunications
YouTube: https://www.youtube.com/channel/UCeVFhrc4tGWuc6yco6akldg
Connect with Upon Arrival:
Email: [email protected]
If you enjoyed this episode and it helped you in any way, please let me know. Hit the subscribe button and leave me a rating and review/comment. Also please share the episode so we can reach more people!
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By Adelaine Ng
5
88 ratings
There's more to communication than you might think. We live in a world where content needs to be created in a hurry. But are we hitting the wrong notes when we do, especially during the pandemic?
Taking us through some points for consideration is Georgie Stayches, Founder and Chief Engagement Officer at Fetching Events & Communications. She's a respected expert on visibility, messaging and creating events with purpose.
Quotes From Episode
"I'm conscious at the moment that people are exhausted... I guess the key thing would be, don't project what you're personally going through, through your communications."
"I knew from my experience that behaviours would change. I looked at previous epidemics... then looked at what the research was around how people felt about coming back to events."
-Georgie Stayches
Don’t Miss:
2:41 - How Georgie ended up doing events as a profession.
5:39 - The low and high points in her career in building her company.
12:02 - How the pandemic changed Georgie's business.
19:47 - The new world of events or communications is going to look different.
27:26 - How comfortable will people feel about coming back to events?
Resources or Links Mentioned:
Find blogs, insight interviews and webinars at http://www.fetchingevents.com.au
Connect with Georgie:
https://www.linkedin.com/in/georgie-stayches-79805225/…
Connect with Fetching Events:
Instagram: https://www.instagram.com/fetchingeventscommunications/
FaceBook: https://www.facebook.com/FetchingEventsandCommunications
YouTube: https://www.youtube.com/channel/UCeVFhrc4tGWuc6yco6akldg
Connect with Upon Arrival:
Email: [email protected]
If you enjoyed this episode and it helped you in any way, please let me know. Hit the subscribe button and leave me a rating and review/comment. Also please share the episode so we can reach more people!