"AI Role In Ideation For Design Creativity Enhancement" by Zhengya Gong, Siiri Paananen, Petra Nurmela, Milene Gonçalves, Georgi V. Georgiev and Jonna Häkkilä

Summary

This research paper explores the impact of Artificial Intelligence (AI) on design creativity, specifically during the ideation phase. The study, conducted with seven master's students, compared individual and group ideation processes using AI tools, focusing on the generation of transportation ideas for mountainous terrain. Researchers analysed the creativity of the resulting designs based on novelty, workability, relevance, and specificity, alongside participant feedback to assess AI's role as a creative aid. The findings suggest that while AI can enhance the feasibility of ideas, human collaboration is crucial for boosting novelty and overall creative output, indicating that AI serves as a supportive tool rather than a replacement for human ingenuity.