January 07, 2026

EP71: The Hidden Half: ADHD and Neurodiversity in Tech with Sam Bramwell

43 minutes

In this episode we talk about ADHD in tech. We explore what ADHD is, how it shows up in the tech workplace, and provides practical tips for both neurotypical and neurodivergent people to work effectively together.

Our guest Sam Bramwell has been a CEO, Chief of Staff at Microsoft UK and now leads a coaching program for leaders with ADHD.

Show Links

Ben Pearce LinkedIn - https://www.linkedin.com/in/benpthoughts/

Tech World Human Skills Home - https://www.techworldhumanskills.com

Sam Bramwell Linked In - https://www.linkedin.com/in/sam-bramwell-ac-pcc-3287642/

Additude Website - https://additudemag.com

https://theADHDleader.co.uk

Keywords

Rejection Sensitivity Dysphoria (RSD), Interest-based nervous system, Body doubling, Dopamine dysregulation, Neurodivergent, Executive functioning, ADHD coaching, Personalized leadership, Tech Talent Charter, Paint done

Takeaways

50% of tech workers self-identify as neurodivergent, while employers think only 3% are

ADHD is driven by an interest-based nervous system (novelty, urgency, complexity, challenge, passion) and involves dopamine dysregulation

Rejection Sensitivity Dysphoria (RSD) means criticism can feel like physical pain for people with ADHD

Learn about your own "operating system" and communicate clearly what you need to perform at your best

"Paint done" - provide clear expectations, context, and break large projects into manageable steps

Always include agendas and context for meetings to reduce anxiety

Practice personalized leadership by asking people how they work best and what they need

Create environments that support different processing needs (flexible working, quiet spaces, body doubling sessions)

Lead with empathy, focus on strengths-based approaches, and use positive reinforcement

Educate yourself about neurodiversity - many "ADHD-friendly" practices benefit everyone

...more

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By Ben Pearce

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