In this episode of the Online Business by Design podcast, host Ivana Ivanek shares insights from four years as both a podcast host and guest to help listeners pitch themselves to podcasts for more visibility, speaking opportunities, and personal brand growth while building an online business.

She explains what she learned reviewing around 60 guest applications, including noticing that most applicants were men and how fear of rejection and overthinking can hold women back from putting themselves out there.

In this episode, you will learn:

00:57 Experts Forget What Beginners Don’t Know

01:42 What I Saw Reviewing 60 Guest Applications (and the Confidence Gap)

03:52 Be Selective: Podcast Fit, Alignment, and Time Value

04:57 4 Pitching Mistakes to Avoid

05:43 Mistake #1: Listing Wins Without Audience-Relevant Value

07:05 Mistake #2: No Clear Episode Goal

08:26 Mistake #3: Make Yourself Easy to Find

10:05 Mistake #4: Your Social Proof Must Match Your Pitch

11:08 Pitch Like an Expert: Confidence, Brand Story, and Templates

12:34 Outreach Strategy: Ask First, Use the Right Format, Then Follow Up

13:57 Handling Rejection + The Long Game of Personal Brand Visibility

Resources from Ivana:

Get booked on Podcasts - Pitch Template

Your Brand Story in 5 Simple Steps

Generate your first 50 leads

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