Alana Levine, Chief Revenue Officer, Fintel Connect

FinTechs in Canada are making waves in a financial services scene that has been traditionally dominated by just 5 big banks. How? As a result of a new approach to partnerships and affiliate marketing. For example, Neo Financial grew customer acquisition by 511% and boosted its credibility through the implementation of performance marketing strategies. Alana Levine, Chief Revenue Officer at Fintel Connect, an affiliate and influencer marketing solution for financial services, speaks to Robin Amlôt of IBS Intelligence.