So... I went viral on TikTok last week. And while I wouldn’t say it was entirely accidental, there wasn’t exactly a strategy behind it either.

In this episode, I’m taking you behind the scenes of how a simple b-roll video with a voiceover racked up over 113,000 views, 5,000+ likes, and hundreds of saves...

Here’s what I cover:

✨ Why I stopped posting purely business content and started building a personal brand instead
✨ The exact content format I used (and why it’s so quick and easy to recreate)
✨ Getting my first negative comments!!
✨ How I’m approaching TikTok now with intention and fun
✨ My favourite tip from Steven Bartlett’s “3 Ps” method for growing your content
✨ How this whole experience reminded me that relatability > perfection

Whether you’re on TikTok or not, this episode is for anyone curious about building a personal brand that actually connects. 

Links + Resources:

→ Follow me on TikTok: @goldenbrandsco
→ Steven Bartlett’s 3 Ps explained: Produce, Publish, Pay Attention
→ Quote from Dirty Chats Podcast episode: “Indifference is the least profitable outcome”. Check it out at: https://podcasts.apple.com/kg/podcast/dirty-chats/id1826883045

If you enjoyed the episode, I’d LOVE if you left a quick review - it means the world and helps us reach more small biz owners. 💛

Lisa x

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