Service Council inService™ Podcast Series

EP75 - Transforming Field Service, Agent-First w/ Michael Gonzalez, Salesforce


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The challenges created by the labor shortage continue to be felt in field service organizations across all industries. The latest research from The Voice of the Field Service Engineer shows this trend is not slowing down, with half of the engineers who expect to make a career move planning to do so within the next 3 years. While service leaders continue to grapple with these challenges, the frontline feels the pressure as they strive to meet utilization rates and customer demands amidst an ever-increasing flow of data.

Join the inService™ Podcast Live on Thursday, February 6th at 12PM ET as Michael Gonzalez, Salesforce’s VP of Product Management, stops by the studio to shed light on how customers like AAA are utilizing AI agents to augment their workforce. He’ll discuss how organizations can implement similar transformative strategies that improve the experience of field service teams while continuing to drive the customer experience.

Michael Gonzalez is the Vice President of Product Management at Salesforce, specializing in Field Service. With a tenure at Salesforce spanning over a decade, he has played a pivotal role in enhancing the Lightning App Builder, focusing on dynamic pages and component visibility to improve user experience. In recent years, Michael has led initiatives integrating advanced technologies into Salesforce's Field Service offerings, including the use of Apple Vision Pro for spatial computing solutions. His leadership continues to drive innovation in AI and data-driven field service solutions.

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