When do you stop supporting a business, company, brand or independent music artist ? Sometimes people switch up and things don’t fall in line with your moral compass anymore. But we also tend to have bad habits of being truly loyal to the wrong people or investing our time and money into the wrong things. In this episode we talk about why is it we support people and when is it we should stop. Do we do it because they truly deserve it or are we just falling in line with everyone else just wanting to be a part of the crowd ?