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Online masculinity is getting weirder and weirder. We’re way past mere misogyny and sexual predation (though, that’s still certainly there). Now, we’ve also got bro science, ball tanning, ball eatin,’ piss drinkin,’ and who knows what’s next. Eat your hearts out, Hugh Hefner and the old kings of male revolt–in fact, these kings of this new manosphere will literally eat hearts.
However, perhaps these mockable male influencers are onto something, in a roundabout way. There is just something broken in the hearts of men, as Barbara Ehrenreich once put it. If there wasn’t, male influencers wouldn’t be as popular as they are. This new mansophere offers a simple remedy for whatever ails: yearning for old gendered hierarchies, obsessing over self-improvement and dieting, and ceaselessly grinding under capitalism. In response, we ask: what’s really wrong with men, and how might we fix it?
More: On our Youtube, you’ll find bonus, extended versions of our interviews with Annie Kelly and with Vaush. You might also want to check out Southpaw podcast, and Men at Work, which we mention in the podcast.
This episode received support from the Social Sciences and Humanities Research Council of Canada. It’s part of our new mini-series that we are producing which looks at the radical imagination, in all its hopeful and its sometimes troubling manifestations. The scholarly leads are Professors Alex Khasnabish at Mount Saint Vincent University and Max Haiven at Lakehead University. They are providing research support and consulting to this series. For a full list of credits of Cited Media staff, visit our about page.
By Cited Media5
1717 ratings
Online masculinity is getting weirder and weirder. We’re way past mere misogyny and sexual predation (though, that’s still certainly there). Now, we’ve also got bro science, ball tanning, ball eatin,’ piss drinkin,’ and who knows what’s next. Eat your hearts out, Hugh Hefner and the old kings of male revolt–in fact, these kings of this new manosphere will literally eat hearts.
However, perhaps these mockable male influencers are onto something, in a roundabout way. There is just something broken in the hearts of men, as Barbara Ehrenreich once put it. If there wasn’t, male influencers wouldn’t be as popular as they are. This new mansophere offers a simple remedy for whatever ails: yearning for old gendered hierarchies, obsessing over self-improvement and dieting, and ceaselessly grinding under capitalism. In response, we ask: what’s really wrong with men, and how might we fix it?
More: On our Youtube, you’ll find bonus, extended versions of our interviews with Annie Kelly and with Vaush. You might also want to check out Southpaw podcast, and Men at Work, which we mention in the podcast.
This episode received support from the Social Sciences and Humanities Research Council of Canada. It’s part of our new mini-series that we are producing which looks at the radical imagination, in all its hopeful and its sometimes troubling manifestations. The scholarly leads are Professors Alex Khasnabish at Mount Saint Vincent University and Max Haiven at Lakehead University. They are providing research support and consulting to this series. For a full list of credits of Cited Media staff, visit our about page.

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