Making money is easy. Just sell below the price you pay to get the product. 

Boom. Money. Right? Eazy Peazy Lemon Squeezy. 

Riiight? No. If you are doing that, Stop. 

We talk about the differences in price based selling vs value-based and how that impacts the culture, the teams, and the organization as a whole. 

Benefits and drawbacks and so on. Its a gooooood one folks. Let us know what you think or dont - you know. The usual.

ABC.