Ad Hoc #DigiClanChat Twitter discussion moderated by Bukayo Ewuoso @Bukayor_BK and @DigiClanAfrica

Q1 Could you give us a background about your journey to PPC?

Q2 Bidding strategy: The introduction of enhanced bidding based on the Machine Learning (ML) intelligence to increase and reduce your bid to optimize for conversion. We can site enhanced CPC to maximze clicks.

What’s your position on this?

Q3 Talking about testing, we’ve seen people make a retargeting mistake in PPC by directing people to the homepage rather than the exact page for conversion.

What’s your take on this?

Q4 Can you give some clarity between Standard and Dynamic remarketing, stating the cons for each and when best to use each?

Q5 Speaking about Manual bidding and auto-bidding, there are people who prefer to start a new account with auto-bidding before manual.

What is your position on this and why?

Q6 If you would, what’s the importance of the following in performance marketing to keep businesses profitable when considering PPC and kindly breakdown each.

ROAS? LTV? LTV:CPA? and Churn rate?

Q7 Lastly, What are you projections for digital marketing in 2020? and in 5 years?