In this episode, Wendy Liebmann talks to WSL’s president, Candace Corlett about the emerging Gen A population, and other opportunistic shopper segments that can drive much needed retail growth in the near future.  

They discuss: 

• The size of the Gen A cohort.  What makes them unique.
• Whether Gen A is ready for prime-time shopping or merely influencers.  At least for now.
• Why the 50+ population is the bigger opportunity today – and ripe to drive retail growth.   
• Immediate opportunities to support Caregivers – younger and older shoppers stressed by their new everyday roles – and drive traffic and sales growth
• Implications for brand and retail trust and loyalty, reflected in the current fractious political and social environment 

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