In this episode of Edinburgh Business Stories, we’re joined by Michael Apter, CEO and Managing Director of Paper Tiger, one of Edinburgh’s most recognisable stationery and gift brands.

Michael shares his journey from a Christmas temp at HMV, where his passion for music and retail first took shape, to opening Paper Tiger on Lothian Road at just the right moment for growth. He reflects on how early retail experiences shaped his approach to leadership, the story behind the name Paper Tiger, and why building a strong, capable team has been central to the company’s success.

This episode is perfect for anyone starting a business, growing a team, or looking to turn passion into a thriving enterprise.