In this episode, Wendy Liebmann talks to Jacqueline Windsor, partner in Strategy and Deals for the Consumer Market and UK Head of Retail, PwC, London about the differences and similarities between the UK and US consumer and retail markets, and where to find growth in the coming years.

They discuss:

• Unlocking the power of consumer tribes vs. demographic segments.
• The role of the store (a clue: it’s no longer a transactional channel alone).
• How to build a successful omni strategy; how many stores you need, and what a profitable digital model looks like.
• Reassessing category management: where private brands fit, and the role legacy brands.
• What personalization really means to shoppers.
• How to navigate “vibecession”.
• The framework for growth for the coming years.

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