The Influential Communicator

[EP.83] The 3 P's for Confidence and Communication Excellence with Bethanni Buikema

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The 3 P's for Confidence and Communication Excellence with Bethanni Buikema;


Confident communication…

It’s the ultimate skill in business and life!

But here’s the thing, knowing this is one thing and mastering it is another!

So, where do we begin?

Enter Bethanni Buikema, the sales enablement team lead at Mintel.

I’ve pinned her down to unveil the 3P's for confident communication as a B2B seller.

Let's get into it!


WHAT WE DISCUSS:
  • [1:17] - Who is Bethanni Buikema?
  • [4:30] - Bethanni’s definition of confidence
  • [6:17] - Why new sellers struggle with confidence and authenticity
  • [8:45] - Why product-based knowledge comes first for Bethanni
  • [10:57] - Bethanni’s experience of sharing the right story with the wrong client
  • [12:37] - How to communicate with different types of decision makers
  • [15:13] - Bethanni’s example of a great questioner 
  • [19:59] - How to feel comfortable with silence
  • [21:27] - How much does someone need to know about their product before going out in the field
  • [28:48] - Bethanni's areas for personal growth and development
  • [30:56] - An influential communicator Bethanni looks up to today


    • NOTABLE QUOTES:
    • [23:31] - “Selling is not about showing them all the cool, fun, crazy features…it's about how to solve their problem and what that impact is gonna be.” - Bethanni Buikema


    USEFUL RESOURCES & LINKS:

    Mintel Website: https://www.mintel.com/

    Connect with Bethanni on LinkedIn: https://www.linkedin.com/in/bethanni-buikema


    Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast

    Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/

    Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani

    Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0


    ADDITIONAL RESOURCES:


    [FREE SCRIPT]

    Discover how to craft a magnetic 45-second elevator story:

    https://www.theravirajani.com/yourelevatorstory


    Hire Ravi for a keynote or storyselling workshop for your sales team:

    https://www.theravirajani.com/speaking


    Learn more about Ravi's Storyselling Bootcamp:

    https://www.theravirajani.com/thestorysellingbootcamp



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    The Influential CommunicatorBy Ravi Rajani
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