A family-owned, global franchise business originating in Canada, Blair Emde, CEO, outlines the 5 key things that have taken the Rubber Stone business from a small farm to international expansion.

 

Rubber Stone is a business that provides services in surface covering and restoration using rubber granules with adhesives manufactured to the highest standards.

 

It’s R & D focus has seen it’s adhesive use grow from a single product when the business began, to now 15 distinct types in order to adapt appropriately to all conditions and environments.

 

The 5 key things that have made the Rubber Stone franchise business what it is today are;

• The commitment to quality material
• Extensive research and development of the products they use which has taken then from initially using just one adhesive to secure the rubber granules, to now 15 types of adhesives fit for multiple conditions
• The training and on-site, real-world focus of their training
• The selective approach to who is best to come on board as a franchise partner after learning from mistakes
• The family-owned, small town culture of the business and the importance and role of that.

 

0:00 Intro

0:55 First key, the commitment to quality material and what Rubber Stone does

3:06 Adapting from to Australia from different climates the products have been used and that learning process

04:12 Second key, extensive research and development into the product and application

09:17 Third key, the training and on-site training process which is very much focused on installation

11:37 Fourth key, selective approach to the people who are right for the franchise

13:31 Fifth key, the family-owned, small town values of the business and it being such a key to the culture of the business

15:56 Wrap-up

 

 

Podcast Produced by: www.franchisebusinesshub.com.au

Franchise Stories and Knowledge Base (our other website): www.franchisebuyer.com.au

 

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