September 05, 2023

[EP.84] The 5 Deadly Sins of Pitch Decks in 2023 with Gosia Holden of Samsara

35 minutes

The 5 Deadly Sins of Pitch Decks in 2023 with Gosia Holden of Samsara;

We live in a world where buyers have more choice than ever before…

And in the high-pressure world of sales, nailing your sales presentation or demo can be the difference between success and failure.

You've got one shot to captivate, influence and accelerate trust!

That’s exactly why you need a pitch deck that’s contrarian, captivating and influential.

Enter Gosia Holden…she’s the pitch deck whisperer over at Samsara!

She’s going to walk us through her 5 deadly sins of pitch decks in 2023 so you don’t have to engage in them!

Click play and let’s dive in!

WHAT WE DISCUSS:

[1:17] - Who is Gosia Holden?

[3:36] - What makes Samsara stand out as a company

[7:12] - Why traditional pitch decks are ineffective vs alternative approaches

[9:14] - A prevalent issue in the sales community according to Gosia

[12:23] - How to prepare a pitch deck within a limited timeframe

[21:52] - Using solution-centric language upfront and jumping straight into the resolution versus painting a picture of the problem

[23:57] - How to present a solution that avoids overwhelm and encourages engagement

[25:51] - How to effectively diagnose and address the root cause of the problem

[28:04] - Examples of ineffective and effective headlines or hooks

[32:24] - An influential communicator Gosia looks up to today

NOTABLE QUOTES:

[27:27] - “If you don't spend enough time on your preparation and client discovery, then you won't be able to tell a good story that will resonate with them.” - Gosia Holden

USEFUL RESOURCES & LINKS:

Samsara Website: https://www.samsara.com/

Connect with Gosia on LinkedIn: https://uk.linkedin.com/in/gosia-dzik-holden-251b1b

Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast

Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/

Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani

Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0

ADDITIONAL RESOURCES:

[FREE SCRIPT]

Discover how to craft a magnetic 45-second elevator story:

https://www.theravirajani.com/yourelevatorstory

Hire Ravi for a keynote or storyselling workshop for your sales team:

https://www.theravirajani.com/speaking

Learn more about Ravi's Storyselling Bootcamp:

https://www.theravirajani.com/thestorysellingbootcamp

...more

By Ravi Rajani

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