In this episode, Wendy Liebmann talks to Norm de Greve, Global CMO of General Motors, and former CMO of CVS Health, about transforming industries, retailers and companies, and the role marketing plays.

They discuss:

• How to keep the shopper with you as you manage dramatic change
• The importance of protecting the shopping experience during transformation
• How not to become a victim of short-term profitability while investing in change
• How to keep your eye on the product and the experience it delivers
• The importance of creating distinctive innovation – be it health care or cars
• The role of digital and CRM in personalizing the experience – for cars or for care.
• How transforming cars and health care is not that different

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